Thursday, December 26, 2019

Office Depot Operations Management - 1252 Words

Office Depot: Operations is the Key to Success! Organizations large or small all strive to be successful through fostering a culture of great people, great processes, great products, and great results. Typically, three main functions play into an organization, marketing, operations, and financial accountability. Marketing generates the demand through the promotion of goods and services. Operations creates the goods, handles the movement of the goods, and ensures successful final delivery of the goods or service. The financial accountability is how the organization is doing financially concerning accounts receivable and accounts payable. Of the three, operations is arguably the most important to the success of an organization and has many key components that play into this success including operations strategies, supply chain, inventory control, and cost leadership to name a few. Operations management is defined as the design, execution, and control of operations that convert resource s into desired goods and services, while implementing an organizations business strategy (Business Dictionary, 2015). Office Depot Inc. is one such organization that truly understands that solid operations is the foundation to the success they have had in recent years. In this paper, I will give the history and background of Office Depot Inc. and explain why they have been able to keep such a competitive advantage in the consumer and small business supply industry. Additionally, I willShow MoreRelatedInventory Management : Office Depot1070 Words   |  5 PagesInventory Management Office Depot uses multiple inventory strategies to order products. 90% to 95% of goods are ordered through automatic replenishment, manual replenishment, pull replenishment, and global sourcing are also used depending on channel, volume, velocity and cost. (Office Depot, 2015). The accuracy of the inventory from both a DC and store perspective is critical to the organizations success. Heizer and Render (2014) state that record accuracy is a prerequisite to inventory managementRead MoreFinancial Analysis of Office Depot1312 Words   |  6 PagesFinancial Appraisal of Office Depot Part 1 Background introduction for Office Depot Office Depot is a supplier of office products and services. The companys selection of brand name office supplies includes business machines, computers, computer software and office furniture, while its business services encompass copying, printing, document reproduction, shipping, and computer setup and repair. An Samp;P 500 company, Office Depot generates revenues of over US $14 billion annually and has 42,000Read More Case Study: Office Depot Essay884 Words   |  4 Pages(1) What marketing orientation or approach does Office Depot appear to be using now? How does Office Depot create value for its customers? Describe two things it could do it move it more toward implementing the marketing concept. After the situation has been addressed by Steve Haines, Office Depot appears to be using a societal marketing concept approach. A societal marketing approach is carried out by making good marketing decisions through considering consumers’ wants, the company’s requirementsRead MoreWhat Is Operations Management?1534 Words   |  7 PagesWhat is Operations Management? Operations Management is defined as how we deal with the design and management of products, processes, services and supply chains. It considers the acquisition, development, and utilization of resources that organizations need to deliver the goods and services their clients want. All of these steps are part of the strategic, tactical and operational levels. The strategic piece includes areas such as determining the size and location of manufacturing plants, decidingRead MoreCustomer Orders From Office Depot1543 Words   |  7 PagesThe merged of Office Depot and Office Max cause a massive chaos in operation and inventory. Volume in customer orders went from an average of 38,000 to a high volume of 55,000. There was a massive change that causes reengineering and the build of a new building to support store orders. Industrial engineers and mechanical engineers had to create conveyor lines and pick modules to support all of its customer orders. Systems and programs had to be upgraded to handle these new volumes and maintain itsRead MoreCs 682 Assignment 1 Essay1337 Words   |  6 PagesDate: January 20, 2014 ------------------------------------------------- Contents 1. Introduction 2 2. Assignment Part 1 2 2.1 Management Information Systems - for WallGray’s pharmacy chain.(1) 2 2.1.1 Purpose 2 2.1.2 System Users 2 2.1.3 Inputs to the System 2 2.1.4 Outputs from the System 2 2.2 Decision Support Systems – for Home Depot (2) 2 2.2.1 Purpose 2 2.2.2 System Users 3 2.2.3 Inputs to the System 3 2.2.4 Outputs from the System 3 2.3 Executive InformationRead MoreThe Home Depot, Inc.1629 Words   |  7 PagesThe Home Depot, Inc. has climbed its way up to being one of the world’s largest home improvement centers, one of the largest retailers in the United States, and rank in the top 100 in the Fortune 500 companies list provided by fortune.com. (Fortune 500, 2016) They operate 478 warehouse stores that sell thousands of items to customers and professionals. They have retail stores located throughout the United States, with stores in all 50 states, as well as in Mexico, Chile, and Canada. Their goal isRead MoreStaples Case Study1748 Words   |  7 Pagesstrategic management case that includes the company’s year-end 2010 financial statements, organizational chart, competitor information and more. The case time setting is the year 2011. Sufficient internal and external data are provided to enable students to evaluate current strategies and recommend a three-year strategic plan for the company. Headquartered in Framingham, Massachusetts, Staples’s common stock is publicly traded under the ticker symbol SPLS. Staples is the #1 office supply superstoreRead MoreStaples Case Study1732 Words   |  7 Pagesstrategic management case that includes the company’s year-end 2010 financial statements, organizational chart, competitor information and more. The case time setting is the year 2011. Sufficient internal and external data are provided to enable students to evaluate current strategies and recommend a three-year strategic plan for the company. Headquartered in Framingham, Massachusetts, Staples’s common stock is publicly traded under the ticker symbol SPLS. Staples is the #1 office supplyRead MoreHome Depots Operation Management1507 Words   |  7 PagesMarcus and Arthur Blank, The Home Depot is a one stop shop, do-it-yourself home improvement retail store. The first two Home Depot stores opened in Atlanta, Georgia in 1979 as warehouses, each occupying a space of 60,000 square feet (The Home Depot, 2013). When it opened, The Home Depot was the largest hardware store, selling over 25,000 different products and offering various home improvement services (The Home Depot, 2013). From its inception, The Home Depot has provided the best customer service

Wednesday, December 18, 2019

Domestic Violence And The Criminal Justice System

Critically analyse what you consider to be the most significant changes in the criminal justice system relating to one particular area. This essay will critically analyse the significant changes that have occurred within domestic violence which is viewed as a vital subject within the criminal justice system. It will explore the way that domestic violence has progressively become a concerning issue in the criminal justice system from being relatively acceptable in recent history. In addition to this, the essay will explore legislation changes in relation to domestic violence and how the police have arguably been forced to change their attitudes towards a problem that was once thought of as a private regard. It will critically analyse the theories put forward as to why domestic violence occurs in today’s society. It will explore the weaknesses within the criminal justice system, especially the police in regards to domestic violence, the police previously viewed domestic violence as a matter of which they should not get involved. However as mentioned in the essay, after many reviews within the system, many improv ements have been made to help protect the victim. As stated by Jones (2013) Violence within the home has become commonly known as domestic violence in Britain. However feminists argue that this suggests that the private traits of this type of violence holds more importance than its gendered nature, because of this domestic violence can also be referred to as ‘intimateShow MoreRelatedCriminal Justice Trends Evaluation1530 Words   |  7 PagesCriminal Justice Trends Evaluation University of Phoenix Contemporary Issues and Future in Criminal Justice People in society continuously change therefore people continue to evolve as our perceptions change. In this paper the student will assess the past, present, and future trends in the interface between elements of the criminal justice system. In the assessment the student will evaluate the criminal justice connections with surrounding society. The student will identifyRead MoreMandatory Arrests For Domestic Violence1682 Words   |  7 PagesARRESTS 1 MANDATORY ARRESTS 8 Mandatory Arrests for Domestic Violence Do More Harm than Good Colby Heywood University of Massachusetts - Lowell Mandatory Arrests for Domestic Violence Do More Harm than Good Domestic violence, or intimate partner violence, is a common problem. As a result, the criminal justice adapted to demands, especially from feminists, who bemoaned the poor response of police, and in turn, the justice system by instituting mandatory arrests. However, mandatory arrestsRead MoreDomestic Violence : The Horrific Effects Of Abuse1464 Words   |  6 PagesDOMESTIC VIOLENCE: The Horrifying Effects of Abuse â€Å"To those who abuse: the sin yours, the crime is yours, and the shame is yours. To those who protect the perpetrators: blaming the victims only masks the evil within, making you as guilty as those who abuse. Stand up for the innocent or go down with the rest†¦Ã¢â‚¬  These are the words of an individual who sees too clearly the injustice which comes with domestic violence toward women. The United States government estimates one in every four women willRead MoreDomestic Violence Between The United States And The Republic Of Ireland1670 Words   |  7 Pages An Analysis of the Differences in the Handling of Domestic Violence between the United States and the Republic of Ireland. By, Ryan James Patrick Cavanaugh CRJ – 30: Gender and the Law Professor Berg 16 December 2015 The issue of domestic violence has become a widely debated topic in modern society. Domestic violence has been a serious situation in the criminal justice system for much of history, however, until approximately the last twenty years, it was largely ignored by societyRead MoreOur Nation s Criminal Justice System934 Words   |  4 PagesThere are many problems that our nation’s criminal justice system has but among the many there are some that stand out to me more than others. Our nation has always been biased in favor of men. Women used to be considered property of their husband. Yes, we haven’t always been equal but I’d like to think that in the 21st century we are all equal. No matter the color of your skin, your sexual preference or even your gender everyone in some way is equal. Men and women have equal paying jobs, same sexRead MoreNew Concepts That Generate Inspiration, Skepticism, Cognitive Shifts, And Derision Essay1511 Words   |  7 PagesThesis Traditional justice is vastly different from restorative justice as the former focuses on retribution. Indigenous people had a distinct way of approaching justice within their societies, their practice of restorative ways centered on a community approach. Offenders were made to accept responsibility for their deviant actions. The philosophy behind the practice is the community, victim, and offender coming together as one was needed to restore order and all move forward in a positiveRead MoreThe Use Of Force And Gender Symmetry1493 Words   |  6 Pagesfrustration, whereas men s use of violence is often to control and exercise power over their partners. Thus, the motivation for violence differs between men and women. Furthermore, the damage caused by women when using force does not equal to that caused by men. Therefore, gender symmetry does not exist in domestic violence. Main Findings Use of Force and Gender Symmetry Gender symmetry in terms of domestic or intimate partner violence argues that the rates of domestic violence for men and women are equivalentRead MoreFamily Violence : A Serious Social Problem Essay1575 Words   |  7 PagesFamily violence is a serious social problem that affects many families around the world. It is defined by the University of Michigan as situation that occurs â€Å"when a person uses physical violence, coercion, threats, intimidation, isolation, stalking, emotional abuse, sexual abuse or economic abuse to control another partner in a relationship† (â€Å"Understanding Abuse†). This includes any kind of behaviour that might make the other person feel scared, threatened and fearful for their safety. AccordingRead More Criminal Justice System Essay1123 Words   |  5 Pagesenacting the law, police discretion, and assessment of criminal behavior. Different entities create and enact laws that are specific for the societies those laws represent. In the United States the criminal justice system is broken down into two models, the Consensus model and the Conflict model. The procedure of achieving justice is comprised on three basic levels: policing, justice, and corrections. The two models of criminal justice system are influenced by a plethora of factors. The first modelRead MoreDomestic Violence Related Crime Throughout West Virginia1208 Words   |  5 PagesDomestic violence is a universal problem that can affect an individual of any age, gender, race, education level, social class, or culture. This type of violence is considered to be one of the most widespread public health crises in the United States (Black et al., 2011). The purpose of this essay is to create a plan for a program that addresses domestic violence-related crime in West Virginia. To begin, significant information in relation to domestic violence will be provided. This will be followed

Tuesday, December 10, 2019

Wallace Stevens Poem Comedian as the Letter C free essay sample

Analysis of Wallace Stevens poem, `The Comedian as the Letter C.` This paper looks at Wallace Stevens The Comedian as the Letter C. The author includes lavish interviews with Stevens about the work along with excerpts from the poem in his attempt to analyze the work. The character, Crispin, is looked at in-depth through criticism and commentary over the years. The Comedian as the Letter C the most dramatic if not the most ambitious work in the whole of the poetry of Wallace Stevens. The majority of the critical exegeses of Stevens pivotal work concern themselves with analysis of the work as a frame-work in which the poet has worked up an incomprehensible extended metaphor of the imagination and reality. Some have reextended, from textual evidence this permeating analysis or interpretation, to include Stevens and his poetic capabilities. Only a few have considered the possibility that Stevens may have been risking the didactic in willfully constructing an allegory. We will write a custom essay sample on Wallace Stevens Poem Comedian as the Letter C or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The majority are undoubtedly correct considering the pervasive dawn of the stream of consciousness school of poetry Stevens was familiar with, and the French school of `pure` poetry which was highly touted at the time.

Tuesday, December 3, 2019

Marketing Literature Review

Introduction Organizations engage in brand extension as a way to differentiate their brands and gain a competitive edge over their competitors. Many organizations that have been successful in brand extension have managed to become market leaders, thus beating the competition; a good example is Coca Cola Company.Advertising We will write a custom essay sample on Marketing Literature Review-Brand Extension specifically for you for only $16.05 $11/page Learn More However, brand extension is not a decision to be made in a rush. It requires careful planning and an understanding of how it will affect the existing products. For successful brands extension, an in-depth of concepts necessary for brand building is necessary and some of them are discussed below. Definition of Key Terms According to Dechematoy and McDonald as cited in (Jones, Kenkins and Karen 239), a brand refers to commodity, person or place designed in such a way that the buyers or target custome rs can find unique value adding features that meet their needs in a satisfying way and being able to sustain the added values. This definition does not actually state the exact designs to be used. According to Kotler as cited in (Schultz Schultz 301), a brand is a name, design, symbol, term or a mix of all the attributes that makes or differentiates the goods or services of a firm from those of competitors. The definition by Kotler concerns itself only with the attributes and fails to account for associations and identifiers. On the Contrary, Murphy cited in (Schultz Schultz 301) defines brand as a trademark that has both tangible and intangible attributes that get to be embraced in the minds of consumers after aggressive and skillful promotion, proper management and wide use by the customers. Definition by Murphy is inadequate since it does not actually capture the idea of identifiers in a comprehensive way. A brand has three major components, which include attributes, associatio ns, and identifiers. Brand identifiers determine the position of a company’s brand in the minds of the customers and therefore need to be clearly visible. Identifiers would include the brand logo, color, taste, name, or shape among other aspects. Attributes incorporates the product or service, the benefits, and needs derived from the brand. A brand should focus on meeting emotional benefits and market needs instead of the product itself. Since such are difficult to be imitated by the competitor. Associations are the links that enable a customer to shift from brand identifier to attributes. Building associations requires time and hence need for consistency in brand building (Sexton 2010). From the definitions above, a brand can be defined as a product, service or place that has strong identifiers with desired attributes and able to make consistent and long lasting associations that motivate the customers to move from identifiers to attributes and this definition will be used i n the research.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Marconi (215) defined Brand equity as the value in and of the brand this definition is limiting in that it does not recognize the importance of brand strength and its staying power. Another definition of a brand is that it refers to the monetary value of a brand that comes as a result of loyalty and goodwill created in customers this definition is limiting in that id does not not incorporate aspects of how to measure and report on the brand value. Brand equity can also be defined as the benchmark of the relationship between the seller and the buyer that shows whether the buyer will continue to buy (strouse 160). The weakness in this definition is evident in that a relationship between the seller and buyer may not be adequate to help in making financial decisions on allocation of resources. From the definations above, brand equi ty should incorporate or show aspects such as brand strength, its power to stay in the market, its potential and clearly show what adds or reduces value to both the customer and the seller in a brand in such a way that the information can be used to make financial and marketing decisions. For purposes of this research, a definition by Aaker and Biel (51) will be used: â€Å"A set of brand Assets and Liabilities linked to a brand, its name or symbol that that increase or reduce value derived from a product or service either by the firm or the firm’s customers†. Brand image can be defined as the association network that determines how the consumer perceives a particular brand (Mooij 275). Definition by Mooij does not explain the behavior after perception. Keller as cited in (Woodside 42) defines brand image as:† perceptions about a brand as reflected by the brand associations held in a consumer memory. It is important to note that brand image influences or affects customer purchase decision-making process. If the customer negative towards a certain brand, it is likely that the customer will not be motivated to purchase. Therefore, in definition of brand image, it is vital to incorporate an aspect of how it influences the purchase decision. For purposes of this research, brand image will be defined as a collection of all the ideas, perception, and views held in customers mind about a product and the way such a collection influences their purchase behavior. According to Srivastava and Shockers as cited in (Soto 18), brand strength refers to associations that are conceived in a consumers mind when they see a brand. Kriegbaum as cited in (Soto 18), defined brand strength as: â€Å"psychic constructs in the mind of consumers that are linked to the brand and influence their buying decisions.† The challenge in this definition lies in seeking to explain which psychic constructs are responsible for driving brand strength.Advertising We wil l write a custom essay sample on Marketing Literature Review-Brand Extension specifically for you for only $16.05 $11/page Learn More In the two definitions, driving forces have not been accounted for. Hence, for purposes of this research, brand definition by Feuerhahn who introduced the concept of driving forces and defined brand strength as â€Å"current and future increase in value of benefits to both the firm and the consumers as a result of branding† (Soto 18) Brand extension refers to a situation where a firm comes up with a new product or service in a new category or decides to use the existing brand name. Brand extension should be used if there is idle manufacturing capacity because it helps in the utilization of the idle capacity and generates economies of scale. Brand extension can also be used when new customer needs have been identified in order to serve the customers in an efficient and satisfactorily manner. If a competitor has a new off er in the market, brand extension can be utilized to match such an offer and remain competitive. Brand extension has various benefits some of which include; it makes it possible for companies to get into new product categories since it leads to instant recognition of the products. It also reduces the marketing and advertising costs since less of such campaigns is required to create awareness. However, brand extension has its challenges too in that it may lead to a negative image about the company especially if the new extension is weak as compared to other products. It could also confuse the circumstances on what to buy and especially if the existing brands are too strong in the market (Monye 97). There are two types of brand extensions namely vertical or line extensions and horizontal or product extension. Vertical extension refers to a situation where a new product is launched in the existing product category and another name is added to the original brand name to show that they a re linked to each other. Horizontal extension means that an existing brand is used to target a new market segment with identical product line; the implication is that an existing brand name is used when introducing new products in similar or new product class (panda 6). Successful brand extension requires that a firm address two key areas: opportunities and threats as well as branding issues. Under opportunities and threats, the firm needs to assess whether there is potential demand, strength of competition, market accessibility using existing delivery channels, firm’s ability to meet the demand and availability of the necessary skills and equipments to launch the product.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Branding issue implies an assessment of how the customer will associate the current product with the new ones. This is important because a negative perception by the customers will lead to a downfall and vice versa is true. Therefore, there should be strong brand associations and the relationship between the two should congruous. Family branding refers to assigning the same brand name to all individual products produced by the same company to enhance recognition. Brand personality is defined by Allen and Olson cited in (Stone Desmond 210) as; â€Å"set of meanings constructed by an observer to explain the inner traits of someone else.† Brand loyalty means that a customer will buy a firms product all the time he or she makes a purchase without shifting to other similar or related brands. History of Virgin Brand The â€Å"virgin’ brand started was originally started by Richard Branson and it started with music, then extended to entertainment megastores, airline , publis hing business and then to a radio station and many more the latest being Virgin Galactic as the entry to space level. It has over fifteen extensions.. Virgin brand used brand extension correctly since the customers accepted all the extension and the firm seems to be adding important properties every time it launches an extension. The firm has been able to offer quality, excitement, and value for money and innovation, and it is no longer a market specific brand but rather a people’s brand. The extensions succeeded because new extensions entered the market using the original brand name that already had a good reputation thus giving other extensions an immediate recognition and acceptance in the market (Fhima 156). Importance of Building Brands Brands give an identity to the company; most consumers and customers recognize a firm by its brand. If a company’s brand is positive and liked by the customers, even in the event that new brands are introduced, the new brands will find their into the market with a lot of ease being the opposite of what would happen if the brands were negative. Brand building also creates a differential advantage. This is especially so in the case of services. It may be difficult to differentiate the features of one service provider from those of another. A firm with a well-built brand will therefore have an advantage over the competitors since a good brand serves as the differentiating factor. Brand building also assists in earning customer loyalty. This is because, if customers’ needs are met and satisfied by a memorable brand, it is probable that they will want to purchase that brand repeatedly rather than purchase competing brands and this eventually leads to customer loyalty. Brand building brings in familiarity and research conducted by psychologists has shown that familiarity is a pre-requisite to liking. This can be strength since even non-customers can give referrals of brands they are familiar with. Proper bra nding allows for premium price and image in that customers are willing to pay more than the standard price for the products and services. It is also possible to create new extensions that will be easily recognized and accepted in the market if associated with well-branded products thus lowering costs and increasing profitability. Branding brings in greater equity to the organization in terms of goodwill incase the firm is sold or merged to or with another firm. It also lowers customer risks in that customers will generally go for branded rather than unbranded products when they are not sure of what to purchase (Yudkin, 2005) How Brands Affect Consumer Behavior Popularly and positively known brands can have a positive impact on consumer buying behavior. This is because consumers are willing to pay premium price for popular and positively known brands. The customers will favour a brand that has high cultural capital. That means, culturally accepted brands will be preferred by customer s to those that are neither culturally accepted nor recognized. Brands may also affect consumer behavior with regard to social factors. Some brands may be associated with a certain social class that the customer wants to fit in. Customers buying decisions are also influenced by others such as opinion leaders and opinion formers (Hoyer Macinnis 400). Customers will therefore tend to purchase brands suggested by those who influence their decision making process. Some brands are associated with customers’ personality, lifestyle, and self-concept. Brands will therefore influence consumer behavior because consumers will want to purchase those products that reflect their personality and lifestyle. Consumers seek to satisfy their psychological needs too and this means that they will favor those brands that will be inline with their beliefs, values, and attitudes (Hoyer Macinnis 400). Brands in the Middle East Top ten brands in the Middle East By 2009, oil and gas from Saudi Arabian Oil Co. ranked top. The second brand being investment services by Kingdom Holding Company. The third brand is chemical manufacturing by Saudi Basic Industries Corporation. Brand number four being automotive by Koc Holding A.S followed by diversified Finance from Sabanci Holding, Telecommunications by Saudi Arabia Telecom Company, commercial banking by Ziraat Bank, electric utilities by Perusahaan Listik Negaan, PT, airline by the Emirates Group and finally mining and construction by Eurasia Group (Middle East Directory N.d). Building Brands in the Middle East In building brands, the firm must first ensure that it has mass product implying that the products or services on offer must be able to meet consumer demand satisfactorily. This assures the consumers that thy will get the product any time they are in need of it. Another key aspect in brand building is the price (Upshaw 12). Price should be affordable and match or exceed the benefits enjoyed by the customer. The customer should feel that the price is what he or she is getting in return. The firms should therefore be able to minimize cost and set a price that will focus on profit maximization without altering the quality and customer exploitation. A strong sales force and advertising is also essential (building brand, Para 6). Brand building necessitates that the marketing department has qualified personnel to market the brand i.e. be able to pass the message to the customers on the benefits and existence of the product, be professional when closing a sale and also intensify on media support to create mass awareness about the brand. The distribution channels used to deliver the product are also an important factor in brand building. Successful brands are those that accessible to the customers when needed in the right and correct timing. This means that not only do the brands need to be accessible but also available at the right time and place. This delivery channels should be convenient and up to date depen ding ion the target customers and the nature of product or service. Building brands requires the firm to assess the need to build brand personality. Some brands are socially conspicuous and more often than not, the users are self-conscious. Such brands require building of brand personality and the firms must know the exact brand personality they want associated with their brand. In building brands, firms in the Middle East need to understand the intensity of competition. An analysis of who the competitors are, what are their strengths and weaknesses and reacting on the same by turning competitors weaknesses to strength for their own advantage. An analysis of how differentiated competitors product are and coming up with mechanisms to differentiate their products from those competitors in a competitive way. Organizations should also ensure that their product or services adequately meets customer needs and this will help in winning customer loyalty and reputation, which in return will strengthen the brand. How Strong Brands Can Maintain Their Strength Strong brands can maintain their strength by increasing the awareness level. This means that a firm continues to create awareness about its existence and the range of brands it offers. Customers tend to favor those products and services that they have heard about to those they have never heard about. Strong brands can also maintain their strength if good reputation is maintained about the brand. Good reputation will lead to increased profitability without extra investment in promotion. Good reputation also allows the firm to earn extra premium and have an edge over their competitors. Brands that want to remain strong in the market place should maintain high quality and always look for ways to maintain and improve their quality. The brands should also serve the customers in an effective and efficient way in order to maintain customer loyalty and attract new customers. Though the brands may not have been in the market for a long period, they should give the customers a feeling or at least an assurance that they will continue being in the market for the longest duration of time i.e. infinitive existence. In addition, brands that wish to maintain their strength must focus on continued renewal. The renewal approach taken should be relevant to the customers in question at that time (Aaker Biel 16). Works Cited Aaker, David and Biel, Alexander. Brand equity advertising: advertising’s role in building strong brands. NY, Routledge. 1993. 21 October 2010. https://books.google.com/books?id=nOWf14vc1EICpg=PA16dq=factors+that+determine+brand+strengthhl=enei=XAu_TLTQNMiOjAef_IW_Awsa=Xoi=book_resultct=resultresnum=4ved=0CDkQ6AEwAw#v=onepageqf=true. â€Å"Building Brand.† Building Brand. 2009. 6 November 2010. http://www.va-interactive.com/inbusiness/editorial/sales/ibt/branding.html#top Fhima, Simon. Trademark law and sharing names: exploring use of the same mark by multiple undertakings. Cam berly, Edward Elgar Publishing, 2009. 21 October 2010. https://books.google.com/books?id=iplWZFQc6asCpg=PA156dq=marketing++how++%E2%80%9Cvirgin%E2%80%9D+brand+extendedhl=enei=re–TK_sJYm9jAeulMmiAgsa=Xoi=book_resultct=resultresnum=5ved=0CD8Q6AEwBA#v=onepageq=marketing%20%20how%20%20%E2%80%9Cvirgin%E2%80%9D%20brand%20extendedf=true. Hoyer, Wayne Macinnis, Deborah. Consumer Behavior. KY, Cengage Learning, 2009. 6 November 2010. https://books.google.com/books?id=fk1rTxRYtY0Cpg=PA399dq=how+brands+affect+consumer+behaviorhl=enei=6BnVTJ_XNKaI4gbX0smZBwsa=Xoi=book_resultct=resultresnum=1ved=0CCgQ6AEwAA#v=onepageq=how%20brands%20affect%20consumer%20behaviorf=false. Jones, Robert, Jenkins, Fiona Karen, Middleton. Managing Money, Measurement and Marketing in the Allied Health. Oxford, Radcliffe Publishing. 2010. 21 October 2010. https://books.google.com/books?id=qiqW0cCfSxMCpg=PA239dq=marketing+%09Brand+definitionshl=enei=zKO-TNLxHNS04Ab75dD1AQsa=Xoi=book_resultct=resultresnum=1ved=0C CsQ6AEwAA#v=onepageqf=false. Marconi, Joe. The brand marketing book: creating, managing, and extending the value of your brand. NJ, McGraw-Hill Professional. 2000. 21 October 2010. https://books.google.com/books?id=pcfEcHYFnRACpg=PA215dq=marketing+%09%09Brand+equityhl=enei=y7W-TMrfOsOOjAfZkIi3Agsa=Xoi=book_resultct=resultresnum=1ved=0CCsQ6AEwAA#v=onepageq=marketing%20%09%09Brand%20equityf=false. Middle East Directory. Top 100 Companies of the Arab World. N.d. 21 October 2010. http://www.middleeastdirectory.com/top-companies-arab-world.htm Monye, Sylvester. The handbook of international marketing communications: Blackwell business. NJ, Wiley-Blackwell. 2000. 21 October 2010. https://books.google.com/books?id=giyfhOjDSlYCpg=PA97dq=marketing%09%09%09Brand+extensionhl=enei=Yta-TLf5CIWUjAfH4PieAgsa=Xoi=book_resultct=resultresnum=2ved=0CC8Q6AEwAQ#v=onepageq=marketing%09%09%09Brand%20extensionf=false Mooij, Marieke M. Global Marketing and Advertising: Understanding Cultural Paradoxes. Lond on, SAGE. 2009. 21 October 2010. https://books.google.com/books?id=WMeFtpTRtT8Cpg=PA275dq=marketing+%09%09%09Brand+imagehl=enei=GL6-TMbqL9q5jAfTva3CAgsa=Xoi=book_resultct=resultresnum=2ved=0CC8Q6AEwAQ#v=onepageq=marketing%20%09%09%09Brand%20imagef=false. Panda, Tapan. Contemporary Marketing: the changing face of marketing in 21st century. Punjaguta, ICFAI Books. 2007. 21 October 2010. https://books.google.com/books?id=lupICYa3BiICpg=PA6dq=marketing+++vertical+and+horizontal++Brand+extensionhl=enei=9Ne-TNRH3LiMB5TtzMACsa=Xoi=book_resultct=resultresnum=1ved=0CCgQ6AEwAA#v=onepageq=marketing%20%20%20vertical%20and%20horizontal%20%20Brand%20extensionf=false+- Schultz, Don and Schultz, Heidi. MC, the next generation: five steps for delivering value and measuring returns using marketing communication. Columbus, McGraw-Hill Professional, 2004. 21 October 2010. https://books.google.com/books?id=XGVosmI6Mb4Cpg=PA301dq=marketing+%09Brand+definitionshl=enei=zKO-TNLxHNS04Ab75dD1AQsa=Xoi=book_res ultct=resultresnum=5ved=0CEIQ6AEwBA#v=onepageq=marketing%20%09Brand%20definitionsf=false. Sexton, Don. Trump University Marketing 101: How to Use the Most Powerful Ideas in Marketing to Get More Customers. NJ, John Wiley and Sons, 2010. 21 October 2010. https://books.google.com/books?id=yOo7yCe1ElUCdq=marketing+%09Brand+definitionssource=gbs_navlinks_s. Soto, Tatiana. Methods for Assessing Brand Value. a Comparison Between the Interbrand Model and the Bbdo’s Brand Equity Evaluator Model. Diplomica Verlag, 2008. 21 October 2010. https://books.google.com/books?id=nPs6zK8XLcQCpg=PA18dq=marketing%09%09Brand+strength+definitionhl=enei=n8W-TOfeKtC6jAeTmvWkAgsa=Xoi=book_resultct=resultresnum=2ved=0CDIQ6AEwAQ#v=onepageq=marketing%09%09Brand%20strength%20definitionf=false. Stone, Marilyn and Desmond, John. Fundamentals of marketing. NY, Taylor Francis. 2007. 21 October 2010. https://books.google.com/books?id=55mk5qmH2a8Cpg=PA210dq=marketing++define+Brand+personalityhl=enei=m-e-TPW3D4 3l4gai0vzoAQsa=Xoi=book_resultct=resultresnum=4ved=0CDoQ6AEwAw#v=onepageq=marketing%20%20define%20Brand%20personalityf=false. Strouse, Karen. Customer-centered telecommunications services marketing. MA, Artech House, 2004. 21 October 2010. https://books.google.com/books?id=sRNiy3aBXG4Cdq=marketing+%09%09Brand+equitysource=gbs_navlinks_s Woodside, Megehee. Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research. Delhi, Emerald Group Publishing, 2009. 21 October 2010. https://books.google.com/books?id=zsWOSMNHdKwCpg=PA42dq=marketing%09Brand+image+definitionhl=enei=GsC-TImaBpa6jAfkiqyuAgsa=Xoi=book_resultct=resultresnum=1ved=0CC0Q6AEwAA#v=onepageq=marketing%09Brand%20image%20definitionf=false. Yudkin, Marcia. Why Bother Building A Brand? 2005. 21 October 2010. http://www.powerhomebiz.com/102005/brand2.htm. Upshaw, Lynn. Building Brand Identity, A Strategy for Success in a Hostile Marketplace. NJ, John Wiley, 1995) 6 Nov ember 2010. https://books.google.com/books?id=eYLo7JpONtQCprintsec=frontcoverdq=Building+Brand+Identity,+A+Strategy+for+Success+in+a+Hostile+Marketplacehl=enei=JyHVTMjxKsSJ4QaLifCICAsa=Xoi=book_resultct=resultresnum=1ved=0CCgQ6AEwAA#v=onepageqf=false. This essay on Marketing Literature Review-Brand Extension was written and submitted by user Deon Gross to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Wednesday, November 27, 2019

Recent Drops In The Stock Market Essays - Stock Market, Capitalism

Recent Drops In The Stock Market Essays - Stock Market, Capitalism Recent Drops In The Stock Market Recently, the stock market has been very unstable. After a period of extremely good business and market highs, it seems we are experiencing just the opposite. The market has become increasingly unsure and risky, even with well known companies. I believe the shift in the stock market is based partly with the oil crisis caused by OPEC and partly with constant bad reports presented by companies. Maybe if assessment firms gave good reports more often than bad ones, the market would go up. The market is such a roller coaster now that it is virtually impossible to predict even the most trustworthy stocks like Wal-Mart or Yahoo!. For instance, the technology company Sony, which just released a new video game system, has dropped like a rock on the market. In three days, their stock dropped over six points. Considering they have a brand new, highly recommended gaming system, shouldnt their stock be going up? They claim to have under-shipped, but what kind of excuse is that? The public knows that a large and powerful company like Sony has the

Saturday, November 23, 2019

Problem Formulation and Identification Essays - Decision Theory

Problem Formulation and Identification Essays - Decision Theory Problem Formulation and Identification Problem Formulation and Identification There are several types of decision-style models, and finding the correct model for an organization is important. Not all organizations. or people within the organization think the same, and in turn not all decision-style models will work in all organizations. An organization can go under if they are unable to solve problems effectively. In this paper a couple different types of decision-style models are discussed. This will help to explain how the models work and show an organization what model might work best for the organization. The collective decision-making style combines multiple perspectives. The logic and rationally of different individuals collectively analyze and formulate decisions together. The collective style of making decisions has both similarities and differences when other styles. T he collective model of decision-making both lack the stability of a rigid or complex bureaucracy. The collective style is usually embraced willingly in the hope that it best suits a particular organization?s needs. The collective decision making relies on small steps or pieces ?to move in piecemeal fashion toward a bigger solution? (Bateman and Snell, 2009). The collective style individual pieces are isolated from each other. Pieces or individuals within the collective style influence each other more often as they exchange information while working collectively. The collective style of decision-making has unique strengths and weaknesses. Collective knowledge increases the amount of intellectual capital and brainpower. This style of decision-making draws upon the advantage of diversity by capitalizing on the strengths and expertise of different people. Multiple perspectives on any issue increase creativity, innovation, and flexibility. Weaknesses of making decisions collectively may include lower levels of cohesion and increased exposure during times of crisis. The collective decision-making style can be more negatively affected than others by internal conflicts and disagreements. With no one clearly in charge some people may ?try to influence organizational decisions so that their own interest will be served reducing decision-effectiveness? (Bateman and Snell, 2009). This style of decision-making can make a firm particularly vulnerable during time of crisis, when responsibility should be consolidated within a strong leader. The collective style of decision-making is effective at indentifying problems and describing them to stakeholders in a manner sensitive to their perspectives. Collectives focus many minds on particular problems or hotspots at any given time. Members, who most closely resemble or relate to stakeholders perspectives, can be used to increase communication. For example, if an incorporated collective decides to release additional shares additional shares it can have particular members inform other members whom they personally know. The delegation decision making style allows the manager or a person in control to disperse tasks to his or her staff. This is a smart method of decision making because although the manager/leader has to consider the goal setting he or she can consult the staff with different experiences to achieve those goals. Delegation is often most useful when a leader is working with highly skilled or experienced workers. This decision making style allows the leader to capitalize on their employees? individual talents and strengths, while also benefiting from the power of the whole. Delegation is an effective step in recognizing the importance of company?s human capital and or what weaknesses there are. Delegating does not mean giving up control it?s simply means trusting your subordinates and building a strong multitasking team to achieve goals and objectives. Delegation ultimately reduces the workload and stress on the leader because the work is dispersed among the staff members. A manager who uses delegation allows his subordinates to be empowered and motivated resulting in greater trust. This also encourages employee feedback and allows them to have a voice. Although as is with any decision making style there are some disadvantages of delegation. Some of the disadvantages are delegating a task not matched to the individual?s skills or level of experience. Another mistake a manager/leader can make when delegating is not to explain clearly and concisely how a task should be accomplished. This will result in an ultimate waste of everyone?s time and disastrous consequences to the project at hand. Ultimately the power and accountability rests with the delegator leader or manager in charge. If applied correctly delegation can be very beneficial in

Thursday, November 21, 2019

Urban Tourism Essay Example | Topics and Well Written Essays - 2000 words - 1

Urban Tourism - Essay Example The discussion shows that urban tourism does not always directly benefit the neighbourhood. The consequences of tourism growth, much to the opposite is dependent on the kind of tourism development that exists, the community’s intrinsic characteristics and resources, the extra-local circumstance in which they find themselves entrenched, as well as in the way tourism development is organised and operated (Hunning and Novy, 2006). Tourism activity as a matter of fact has stigmatized the neighbourhood in recent years, due to the increased interest of tourists (Sharma, 2004). Within a shortest range of time, Glasgow has evolved into an internationally recognized tourist’s destination. It has attracted people from different social and cultural backgrounds with its historical sites and its neighbourhood slums. Initially, Glasgow had limited and underwhelming number of visitors (Heeley, 2011). This is especially due to the fact that it has all the elements necessary to support successful tourism. It has risen from being a part city to a ‘must visit’ city (Gretzel, Christou and Sigala, 2012). The image of Glasgow can be compared to that of Harlem. Harlem’s improved image is associated with a greater appreciation and valorisation of the neighbourhood’s culture and history. Hunning and Novy suggest that: Harlem’s history as the â€Å"Black Mecca† of the United states as well as its cultural richness ranging from the legacy of the Harlem Renaissance to the community’s role as an epicenter of contemporary black culture, are not only sources of local pride and confidence, but are also increasingly recognized as marketable assets to build upon- by actors within and beyond the boundaries (2006, p. 6). A part from the revenue and publicity to the community, tourism has shaped Glasgow’s reputation and shaped awareness of the public and other influential actors within the town. Tourism is