Thursday, May 14, 2020

How Media Has Changed The Modern Landscape Of...

As technology advances, modern mass media platforms have changed the way the audience receives information. It is established that over the last few decades, there has been a significant difference between traditional means of mass media such as print and mails and the modern mass media communication channels. With the introduction of the Internet, a variety of media companies have improved means of producing and transmitting news using various platforms. As a result, convergence has occurred in the media space as communication networks are interlinked to share media content in the marketplace (Jenkins 2006, p. 2). This paper analyzes and provides examples of ways in which convergence has transformed the modern landscape of communications and media. Convergence in communication and media platforms refers to a phenomenon where the flow of media content, as well as technologies and standards of communication carriage, has blurred the traditional forms of media. According to Henry Jenkins (2006, p. 2), convergence is the flow of media content across a number of media channels. It also involves the interrelationship between different media channels, and the migratory behavior of audiences who search entertainment experiences from a media platform that suits them. In this sense, convergence in communications and media is associated with the technology in the media space and audience consumption patterns. Research shows that convergence in media and communications does not occurShow MoreRelatedSocial Media as a Business Tool1762 Words   |  7 Pagesï » ¿Social Media as a Business Tool: In the digital age that is a major characteristic of the modern society, people are increasingly using social media as the major means of communication. Social media is used for communication because people have continued to leave conventional media in favor of the new revolution in communication. 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